The UAE is a country where driving isn’t just a necessity—it’s a lifestyle. From Dubai’s buzzing Sheikh Zayed Road to Abu Dhabi’s wide boulevards and Sharjah’s growing highways, cars play a central role in everyday life. And when it comes to new launches, few regions embrace innovation, luxury, and performance quite like the Emirates.
2025 has already kicked off with an exciting line-up of vehicles across categories—sleek EVs, hybrid SUVs, rugged off-roaders, and family-friendly models. Whether you’re a fan of cutting-edge electric technology, or you trust tried-and-true SUVs like the Toyota Fortuner, this year’s launches are all about giving UAE drivers more choices than ever.
Backed by the reliability of Toyota Emirates, the luxury of European marques, and the innovation of Chinese automakers entering the market, the UAE auto scene is evolving fast. And the best part? You can test-drive many of these models this week.
Why 2025 is a Landmark Year for Car Buyers
Several factors make this year special for UAE drivers:
- Government Support for EVs: Charging infrastructure is growing rapidly across the Emirates. Test-driving an EV is no longer about “range anxiety” but about enjoying futuristic driving.
- Hybrid Dominance: Models like the Toyota Land Cruiser Hybrid show that power and efficiency can go hand in hand.
- SUV Love Affair Continues: From premium crossovers to mid-sized family SUVs like the Toyota Fortuner, the UAE’s appetite for bigger vehicles shows no signs of slowing.
- More Accessible Options: Alongside luxury launches, mainstream brands are offering affordable EVs, making green mobility a reality for more households.
The Spotlight on Toyota Emirates
When you think of reliability in the UAE, Toyota Emirates immediately comes to mind. With showrooms and service centers across all emirates, Toyota continues to dominate family, SUV, and off-road segments.
For 2025, Toyota’s big stars include:
- Toyota Fortuner 2025 – refreshed trims with robust off-road strength and new comfort features.
- Toyota Land Cruiser Hybrid – blending iconic toughness with eco-friendly hybrid power.
- Updated sedan and crossover options that combine affordability with Toyota’s legendary dependability.
With strong resale value, extensive after-sales service, and proven durability in UAE’s extreme heat, Toyota Emirates cars remain a top choice for both first-time buyers and seasoned drivers.
The New Toyota Fortuner 2025: What’s Fresh
The Toyota Fortuner has been one of the UAE’s best-selling SUVs for years—and 2025 makes it even harder to ignore. Here’s why it deserves a spot on your test-drive list:
- Design Updates: Modernized exterior styling with a bold front grille and sharper LED lighting.
- Interior Comfort: More refined cabin with updated infotainment, rear AC vents, and premium upholstery in higher trims.
- Engine Choices:
- 2.7-litre petrol (perfect for daily commutes and family use).
- 4.0-litre V6 (delivers the grunt you need for dunes and off-road adventures).
- Safety Enhancements: Toyota Safety Sense features like lane assist, adaptive cruise control, and upgraded airbag systems (varies by trim).
- Pricing: Starting from AED 127,900 for the 2.7 L EXR up to AED 172,900 for the 4.0 L VXR, depending on features and packages.
For UAE families, the Toyota Fortuner strikes the perfect balance between rugged reliability and everyday comfort. Backed by Toyota Emirates, it ensures strong after-sales support and parts availability.
Other Exciting New Launches in 2025
While Toyota is dominating headlines, other brands are making serious moves this year:
1. Audi A6 e-Tron
Luxury meets sustainability. With sleek design, advanced tech, and long EV range, it’s perfect for those who want an executive car that’s future-ready.
2. Jetour T2 i-DM Hybrid
A Chinese SUV that’s redefining expectations. With plug-in hybrid power, large touchscreen displays, and premium interiors, it’s shaking up the mid-SUV segment.
3. Lynk & Co 09
Luxury hybrid SUV with Scandinavian design influences, advanced driver assistance, and an attractive price point compared to European rivals.
4. Mitsubishi Compact EV
For city drivers, Mitsubishi is launching a smaller EV designed for efficiency, affordability, and urban practicality.
5. Toyota Land Cruiser Hybrid
A game-changer for off-road lovers. The hybrid system ensures more efficiency without sacrificing the legendary Land Cruiser DNA.
FAQs About New Car Launches
Many, like the Toyota Fortuner, are available now, while others (especially EVs) are rolling out in phases during the year.
Yes, Toyota Emirates has upgraded workshops equipped to handle hybrid batteries, EV systems, and advanced diagnostics.
Absolutely. The 4.0 L trims, in particular, are dune-ready and perform strongly in desert conditions.
Historically, the Fortuner holds one of the strongest resale values in the SUV segment, thanks to Toyota Emirates reliability and high demand.
If you do long highway runs and want more efficiency, hybrids are excellent. But for desert drives, petrol engines like the Fortuner’s 4.0 L V6 remain unmatched in raw power.
How to Make the Most of a Test-Drive
When you head to a showroom this week:
- Test Different Trims: For the Fortuner, compare the 2.7 L and 4.0 L engines.
- Check Comfort: Sit in all three rows, especially if you’re buying for family.
- Try Real Roads: Ask if you can test the SUV on highway and minor off-road routes.
- Tech Features: Ensure you explore infotainment, connectivity, and safety tech.
- Calculate Long-Term Costs: Fuel, insurance, and service packages. With Toyota Emirates, service packages are transparent and widely available.
The Bigger Picture: Future Trends
The UAE car market in 2025 is pointing in a clear direction:
- Hybrids as the New Norm: Fortuner may still be petrol-powered, but hybrid SUVs like the Land Cruiser Hybrid are paving the way.
- EV Ecosystem Growth: With more charging points in malls, offices, and residential areas, electric cars are no longer niche.
- SUV Supremacy: The demand for spacious, practical, and powerful SUVs remains strong—ensuring models like the Fortuner continue to thrive.
- Digital Buying Journeys: From booking test-drives online to digital financing approvals, the car buying process is becoming more seamless.
Final Verdicts
For drivers across the Emirates, 2025 is shaping up to be one of the most exciting years in the automotive market. Whether you’re after an eco-friendly EV, a hybrid powerhouse, or a tried-and-tested SUV, the options are abundant.
- The Toyota Fortuner 2025 is a must-test for families and adventure seekers.
- Backed by Toyota Emirates, buyers enjoy unmatched reliability, servicing, and resale confidence.
- EVs and hybrids are worth a look for those seeking efficiency and modern driving experiences.
So, if you’re considering a new car, don’t wait. Book your test-drive this week, explore the latest line-ups, and find the perfect ride for your lifestyle. In the UAE, cars aren’t just about transport—they’re about confidence, comfort, and the freedom to enjoy world-class roads.
Keeping You Moving with Care and Confidence & Your Trusted Car Care for Every Journey — Miss Auto UAE.
